Work Experience

As the founder and head of sales and marketing at MANWASH, I have leveraged my extensive background in data analytics, deep branding, digital marketing, and e-commerce to create a distinctive and men’s grooming brand. Drawing on years of experience in these fields, I developed MANWASH to address a gap in the market for high-quality, straightforward grooming products. My expertise in data and analytics has been instrumental in understanding customer needs and preferences, allowing for targeted marketing strategies and informed decision-making.

As the founder and Chief Revenue Officer of Coldstart, a sales and marketing agency created to handle the overflow of interest from my previous successful product and brand launches, I specialised in SaaS and startup launches. Leveraging my extensive experience, I developed and executed strategies that drove significant growth for our clients. My strategic vision and deep understanding of the SaaS landscape enabled us to launch and scale numerous startups, ensuring their successful market entry and sustained growth.

As an experienced solution and industry executive at Zuora, I utilised my deep knowledge of the subscription economy to secure large clients. My expertise enabled me to develop tailored solutions that addressed client needs, driving substantial growth and solidifying Zuora’s position as a leader in the market.

During my sabbatical following a successful career in SaaS sales and marketing, I founded Podify Coffee, an online business selling coffee, during the pandemic. Leveraging my extensive experience, I developed a robust e-commerce platform and executed targeted marketing strategies, building a loyal customer base and achieving significant growth despite challenging market conditions.

As a regional founding member at Domo, I was responsible for driving growth across the APAC region, covering all aspects from sales and solution consulting to PR and sales management. Over 4 years and 9 months, I held various roles, including Account Manager, Principal Solutions Consultant, and Lead Sales Consultant. My expertise in solution selling, direct sales, and account management enabled me to support and grow the Asia-Pacific market. I led the transformation for data-driven organisations and ensured the success of our most important customers by training and enabling elite solution consultants, significantly contributing to Domo’s expansion and market presence in Singapore, Australia, Indonesia, and Hong Kong.

As part of the small ExactTarget APAC team that rose to prominence before being acquired by Salesforce, I served as a Digital Marketing Consultant and Senior Solutions Engineer. From January 2013 to August 2016, I was the subject matter expert in the region, specialising in digital and social media trends. My expertise in solution selling and account management played a crucial role in growing the business across Australia and New Zealand. By leveraging my deep knowledge of the digital landscape, I helped establish a strong market presence and drive substantial growth in the region.

I played a pivotal role in launching the company’s cloud acquisitions, Netbase Quid and Hybris, into the APAC market. Serving as a Sales Specialist for the Cloud Platform, I focused on driving growth across Australia, Singapore, and New Zealand. My expertise in solution selling, account management, and business development was instrumental in establishing these products in the region.

I specialised in selling ERP solutions to large financial services companies across Australia. My expertise in solution selling, direct sales, account management, and business development enabled me to meet the diverse needs of these clients. To further support them, I became certified in accounting, ensuring I could provide comprehensive solutions tailored to their specific financial and business requirements.

Selling the first business-to-business Microsoft cloud solutions across Australia

Despite having no prior experience in cloud computing, I quickly became a specialist in ERP and CRM cloud solutions. My dedication to learning and expertise in solution selling, direct sales, and business development enabled me to drive significant business growth and establish NetSuite’s presence in the emerging cloud market.